bareMinerals
The Power of Good
A 360° OOH campaign transforming urban spaces into moments of wellbeing
The Challenge
bareMinerals needed to translate its purpose-led positioning, The Power of Good, into a physical, real-world campaign that could cut through in high-footfall urban environments.
The challenge was to move beyond traditional beauty advertising and create something that felt authentic, experiential, and aligned with wellbeing and sustainability — while still driving brand visibility and engagement at scale.
My Role
Senior Designer, leading concept development through to execution across OOH, experiential, and campaign rollout.
I was responsible for shaping the creative direction, developing key campaign ideas, and designing scalable visual systems that could translate seamlessly across multiple formats and environments.
bareMinerals
The Power of Good
Empowered by Your Shade
Emotional connection through contextual messaging.
Copy designed for real-life moments
Focus on confidence and individuality
Elevated, minimal visual language
Green Spaces
Transforming media into environmental contribution.
Living OOH formats
Plant-based installations
Sustainability embedded into execution
Real World Wellbeing
Turning brand into experience.
Yoga activations in high-footfall spaces
On-site consultations
Immersive, nature-led environments
Impact
A campaign designed to be experienced, not just seen, increasing engagement, reinforcing brand purpose, and creating a scalable system for real-world activation.
Conceptual campaign created to demonstrate integrated thinking across OOH and experiential design.