Laura Mercier.

JCDecaux pitched a campaign to Laura Mercier with innovative ideas: Pop-Up Stores, "Shop the Look" Campaign, and Out-of-Home (OOH) advertising. OOH ads would be strategically placed to attract attention and generate buzz. Billboards and bus shelter displays with beauty tips and influencers wearing the brand's looks would entice people to buy. This approach encourages physical engagement, visits to Pop-Up Stores, and replication of favorite makeup looks. The integration of the "Shop the Look" Campaign within the temporary spaces amplifies the brand's influence. Ultimately, it would have created an immersive brand experience that keeps beauty enthusiasts coming back.