For this project, I took on a comprehensive role where I crafted various assets, spanning across different mediums such as digital, social, and out-of-home (OOH). In addition, I was responsible for designing the entire program from its initial concept to its final execution.

Overall, my involvement covered a wide range of responsibilities, including asset creation, strategising digital and social elements, designing the program, and managing the printing phase. This diverse involvement not only showcased my versatility but also allowed me to produce a well-rounded project that met all the desired objectives.