Capital Xtra.
For Capital Xtra's logo refresh, I created a new look that captures the brand's essence while staying modern. The design extends to Out-of-Home advertising and social media to create a cohesive visual identity.
Out-of-Home Advertising: I designed eye-catching billboards and posters that showcase artists using the X and Chevrons as holding Images.
Social Media: I developed custom templates using the new color scheme and typography for Capital Xtra's posts. These templates feature striking imagery, bold text, and clean lines to evoke the brand's energy.
I focused on maintaining consistency and cohesion. The refreshed look and feel of Capital Xtra ensure every interaction with the brand is memorable and impactful for the target audience.
Brand Guidelines.
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