Capital’s Summertime Ball 2023
As part of a wider creative team, I led the design and art direction of key campaign assets for Capital’s Summertime Ball 2023.
I owned the development of the posters, official programme, and campaign toolkit creating these from concept through to final execution, and helping define the visual identity across OOH, digital, and live environments.
The toolkit enabled a consistent and scalable rollout across all touchpoints, resulting in a cohesive, high-impact brand experience.
Capital’s Jingle Bell Ball 2023
As part of a wider creative team, I led the design and delivery of key campaign assets for Capital’s Jingle Bell Ball 2023 & 2022.
I was responsible for the official programme, OOH, social content, and arena visuals developing these from concept through to execution and ensuring a consistent visual identity across both campaign and live event environments.
This resulted in a cohesive, high-impact brand experience that connected audiences across pre-event promotion and the live show itself.
