THE WORLD CUP. EVERYWHERE.
Bringing live moments to the street through interactive OOH.
The World Cup is built on shared moments but fans aren’t always in front of a screen when they happen.
This concept explores how OOH can bridge that gap, bringing live match energy into everyday environments.
A real-time, interactive OOH campaign that connects mobile with digital screens, allowing audiences to instantly access highlights, key moments, and live content from the street.
Designed to turn passive media into active participation, the campaign keeps fans connected to the game wherever they are.
How it works
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See it.
OOH displays live match prompts and key moments
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Tap or scan.
Mobile connects instantly via QR / NFC
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Engage.
Watch highlights, react, or explore content
Seamless interaction between OOH and mobile creates an always-on fan experience.
![Adidas-_AR-_Inspring-_stories_Mock-Up-1[1821733].jpg](https://images.squarespace-cdn.com/content/v1/65647cbb9d637d58f7492f0b/5c34c803-ab49-4d38-8bd6-6e31098658db/Adidas-_AR-_Inspring-_stories_Mock-Up-1%5B1821733%5D.jpg)
![Adidas-_AR-_Mock-Up-2.3[1821713].jpg](https://images.squarespace-cdn.com/content/v1/65647cbb9d637d58f7492f0b/27833636-9b85-4205-82c8-e56cd892484b/Adidas-_AR-_Mock-Up-2.3%5B1821713%5D.jpg)
![Adidas-_AR-_Mock-Up-2[1821748].jpg](https://images.squarespace-cdn.com/content/v1/65647cbb9d637d58f7492f0b/6d7964d7-7c76-49b9-afee-3e81475de8c4/Adidas-_AR-_Mock-Up-2%5B1821748%5D.jpg)
The concept repositions OOH as a live, responsive platform moving beyond awareness into real-time engagement and participation.
Designed to scale across cities, formats, and live events.